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今日头条发布2018-2019年度资讯打假报告

2019-09-20 09:16    来源:未知    

  4月29日是第六届首都网络安全日,当天针对备受关注的网络谣言问题,今日头条举办主题为“谣言求真,科学反谣”的反谣言成果发布会,并正式发布《2018-2019年度今日头条资讯打假报告》(以下简称《报告》),向外界公布其平台近一年来在谣言治理方向的进展与成果。

  《报告》认为,当前的网络谣言正在呈现出内容包罗万象、传播短时爆发、变体套路迭出以及折射国民情绪等四大特点。

  由此,在谣言治理方面,今日头条采用GUARD反谣言系统,在内容审核方面,今日头条平台内新发出内容须经过谣言模型和人工审核双重检测,月均拦截谣言文章超过11万篇,年度总拦截数量超百万篇,在谣言治理上做到尽可能“防患于未然”;同时,今日头条会滚动式清理站内过往谣言,平均每周对超过1000个谣言事件进行全站回溯。

  字节跳动平台责任研究中心执行总监刘志毅表示:“作为国内领先的信息分发平台,今日头条自创立之日起,就把低俗低质内容治理纳入平台基本责任范畴。”对内借助技术与产品优势,把关内容质量,对外则争取尽可能多的创作者、读者、官方机构、学术机构共同参与谣言治理,“希望助力营造更加清朗的网络环境,让优质信息创造更多价值。”

  同时,据刘志毅介绍,在用户参与方面,今日头条针对内容生产者建立信用评级制度,鼓励优质创作者,打击造谣账号,2018年共处罚造谣账号18378个;同时,今日头条把广大读者纳入谣言治理体系,过去一年,共有超过247万用户参与举报不实信息。

  另外,今日头条结合自身产品和技术优势,通过上线辟谣频道和相关话题的形式,搭建辟谣矩阵:产品上,今日头条先后上线头条辟谣、三农辟谣、娱乐辟谣等针对谣言高发领域的垂直账号,过去一年,辟谣频道产出相关内容超过2.7万篇,辟谣相关线亿次。

  并且针对网络环境曾经出现过的谣言,今日头条采取建立“谣言库”及“辟谣库”的方式来进行反哺平台的谣言识别及检测能力,目前该“谣言库”收录相关文章超过45万篇,覆盖谣言事件6.6万多起。

  为了更彻底地治理谣言,今日头条还对外展开深度合作,建立反谣言联盟。在治理谣言传播方面,今日头条与中国互联网联合辟谣平台、北京地区网站联合辟谣平台等官方辟谣平台,21世纪经济报道、浙江新闻等媒体机构达成合作,共同致力于辟谣。在学术研究方面,今日头条还与中国人民大学、中山大学、中国社会科学院开展谣言相关课题合作。而在中国人民大学新闻学院教授宋建武看来,移动互联网时代,谣言的传播也变得愈发简单,这也对辟谣提出了更高挑战,需要从文本和信源两个维度进行全面的谣言治理。报告发布后,今日头条的“谣零零”反谣言计划举行了优质辟谣作者签约仪式,来自各个领域的优质创作者宣布加入“谣零零”计划,共同参与网络平台治理。

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