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小鲜肉弱爆了点掌财经老网红攻陷视频直播

2019-10-25 03:32    来源:未知    

  虽然“网红”一度是“娱乐圈”的专利,但最近不少“财经圈”人士走红。不仅“决不投降”的李大霄做起了直播脱口秀,而且90后美女分析师身穿汉服直播,让“兔子君”一夜成名。

  其实,财经圈从来不缺网红。那些炙手可热的财经大咖,向来能吸引众多拥趸,如有散户代言人之称的左安龙、券商分析师蔡钧毅、私募大佬毛羽等,在互联网时代之前就已收获千万粉丝,而社交网络催生的一批新晋财经网红,则利用粉丝经济赚得盆满钵满。

  早上8点半,刘彬准时来到了演播室,进行为时20分钟的直播。他参与的这档节目名叫《昨夜华尔街》,是一档与《华尔街见闻》携手合作的外盘点评直播节目。作为一名80后财经分析师,刘彬从2014年元月至今,每天出现在点掌财经的直播节目中。他沉稳的个性、温文尔雅的气质,似乎不符合“颜值、嘴炮、”的网红特质。但是凭借金融专业出身及过硬的炒股功底,积累多年收获了数十万粉丝。

  “2014年全国期间,通过对政府工作报告的解读,他敏感地把握到国家对核电的支持,率先在直播节目中提示关注核电板块,一年内便抓住牛股翻四倍的行情。”主播刘思含提起刘彬的“神”,感叹道,“我们平台就一对神仙,刘彬被称为‘刘仙’(另一位叫薛松),目前他在平台专家团的会员粉丝有3.6万,电视机前爱看他节目的粉丝更是数十万计。”

  薛松,多年混迹于CCTV2、第一财经、点掌财经等各大证券节目,被粉丝尊称为“薛神”。他的股评不仅准,还有将枯燥的股评以娱乐的态度幽默表达的本事,“不要伪装成志士,你不是那个料,你进来就是当‘叛徒’的,你还不如当老百姓,现在这个过程都过去了。你一定要坚持买下去,本轮一定受奖励。”“不懂就不要做,画个圈圈起来,不要像唐僧,不听孙悟空劝外面有妖怪,非要出去看看。”……这位有颜任性的段子手常常将股票市场调侃到极致。

  视频直播捧红财经网红绝非孤例。《中国经济周刊》记者发现,近期,不少直播平台正在打造财经网红。除了老牌的财经视频直播平台点掌财经外,还有YY全资子公司知牛财经、小蜂财经等,都瞄准了财经视频,一大批财经网红也应运而生。更有微信公号功夫财经,请来李大霄担任当家“花旦”,不仅撰写观点文章,还频频推送A场评论的搞笑视频。

  沪上家喻户晓的左安龙,如今依然活跃在直播屏幕上,“为散户代言”的他收获了老中青三代粉丝,堪称财经“不老松”。每天下午3点收盘,左安龙都会坐在点掌财经的演播室内主持《股票老左》。75岁的他告诉记者,自己40岁做记者,50岁搞广播,60岁上电视,70岁挤进网络视频新媒体。三年多来,每周一至周五的下午都会在演播室与特邀嘉宾研判板块机会,与“意见领袖”分析大盘走势,为屏幕前的投资者解股答疑。

  而另几位财经“常青树”——毛羽、蔡钧毅等投资大咖,则是在传统媒体称霸财经视频的十年前,就已经收获了无数粉丝。毛羽现任上海量化投资管理中心的执行合伙人,其管理的私募基金在全国一万多只基金中业绩跻身前2%。记者问及毛羽对财经网红的看法时,他回应说,财经圈从来不缺网红,自己当年《价值投资——看透股票这东西》的上海书城签售会上,被几千读者围得水泄不通,从一楼排到三楼。如今,他每周一晚做客点掌财经《主题投资》栏目,守着电视电脑看节目的粉丝多达十几万。

  不过相比于资深网红,新晋网红则以更酷炫的方式收获一众粉丝。每晚,财经网红“毛利哥”都会和15万粉丝(据说这个数字每周以数万人的速度在增长)相约易直播,聊一个小时的当日大盘分析。他因在前段牛市及后来震荡行情中成功预言,“一战成名”,从而开启了每天在网络社交平台点评、“一天三顿”的直播大盘,也收获了全国各地一大批“死忠粉”。他告诉记者,通过视频直播,全国的粉丝都认识他,每次公司安排他到外地出差,都有粉丝接机安排酒店。“一次在重庆,坐在车里竟也被路过的粉丝认出来,被拉出车拍合影。”

  papi酱估值3个亿,融资1200万,一次广告大卖2200万,一浪高过一浪的数据不断刷新人们对网红价值的认知。网红们靠粉丝数换取投资人的真金白银,已是一种商业模式。有业内人士称,李大霄、杨德龙、、马光远等一干活跃在自媒体上的财经人物,只要好好包装和推广,个个都能站到亿元大关上,估值甚至会超越papi酱。

  记者了解到,更多的财经网红,依靠着粉丝人气,虽不能一单买卖高达千万级,也能达成百万级的收入。90后的王晓,是点掌财经平台网红“毛利哥”的粉丝,作为新晋股民,看不懂K线、搞不清趋势的他每天跟着毛利哥的大盘趋势研判炒股,去年成功抄底逃顶,一年收益达90%。他说,他支持财经网红的方式是点赞,以及购买毛利哥的分析课程。“跟了一阵子,发现他看大盘很准,不像李大霄总是看多看多再看多。”王晓称,他支持毛利哥,花了数千元购买他的课程。而凭借15万粉丝量,毛利哥的每节课程都大卖。其一节一小时的课程,曾卖给3000名粉丝,收获60多万元。

  不拼颜值拼干货,财经网红与娱乐网红截然不同的是,用户只为实用而买单。最好的例证莫过于财经网红任泽平。有人分析为什么基金经理都喜欢跟着任泽平炒股?任泽平关键时刻敢于发声。2014年5月26日,任泽平入市后喊出“5000点不是梦”。到2015年5月27日,异常波动之前任泽平称,“我理性了,市场疯了”。精准的判断为任泽平赢来了新财富最佳宏观分析师的荣誉。

  而最具争议的李大霄,曾在A股多个敏感时刻抛出婴儿底、钻石底、地球顶,甚至尿布底等观点,却被市场反复打脸,不得不喊出:“决不投降!”

  “在我们那个年代,曾经有一位分析师在节目中建议失误,造成粉丝投资损失,到现在都没能翻过身来。”在谈到现在靠颜值、嘴炮出道的网红,毛羽认为财经界的网红必须靠“准”吃饭。“站在粉丝的角度,追随专家预测大盘风向,分析政策多空,最终以投资收益率说话,否则粉丝不会买账。”他表示,看完噱头后,关注后还得回归效益本身。

  毛羽告诉记者,投资是一件很严肃的事情。投资者需要的不是“颜值”与“言值”,而是专业人士的“研值”,即投资研究报告的水平。“研值”才是投资的根本,也是分析师的价值所在。

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